Get baking with these cute oven gloves!! Check out my cushions and interior apparel! envelop.eu/shop/designers… #design
— Hello Katy (@hellokatydesign) January 30, 2013
Wednesday, 30 January 2013
Get baking!
Friday, 25 January 2013
Initial Illustrations
@creativepool My latest project - initial illustrations for a childrens fable #FlauntItFriday hellokaty.co.uk twitter.com/hellokatydesig…
— Hello Katy (@hellokatydesign) January 25, 2013
Tuesday, 22 January 2013
It's not often i bark from the rooftops but...
Its not often i take to my blog to chant about the genius of someones work (mainly because i am so busy i barely update my blog as it is and im too busy woofing on twitter - you'll get the pun in a moment) but i couldn't resist when spying this April Fools campaign by Warby Parker.
http://warbybarker.com/
So cleverly executed, every last detail covered with stunning photography and waggy tailed subjects. It's a beautifully conceived idea that could fool anyone.
A clean and crisp homepage, letting the photography do the talking (or barking) it cleverly leads you though a number of different facets, becoming more detailed and futher convincing you of the brand.
For those of you who haven't heard of Warby Parker - they are a boutique eyewear site that sell classic designs for prescription users at a snip of the cost who don't compromise on style.
This years April Fool campaign is set to get people talking (as well as design and marketing folk like myself) tweeting away, adding more traffic and discussion about a brand that some will not have previously been aware of.
A step on from the 'Compare the Meerkat' (while possibly inspired by this concept) this strategy holds an extra element of a more plausible reality about it and sells the possibility of the idea through good sharp, product focused design, navigation that gives nothing away, a well-rounded body of explanatory copy which leads you eagerly wanting to know more Has someone actually done it? Can we purchase? Will my dog wear these i wonder?
A quick look at Warby Parkers Annual 2012 report shows the creative minds behind the brand, the infographic engaging its users on a personal level to gain understanding of its employees.
http://www.warbyparker.com/annual-report-2012
Well done Warby Parker - you have me sold. I look forward to next years idea.
http://warbybarker.com/
So cleverly executed, every last detail covered with stunning photography and waggy tailed subjects. It's a beautifully conceived idea that could fool anyone.
A clean and crisp homepage, letting the photography do the talking (or barking) it cleverly leads you though a number of different facets, becoming more detailed and futher convincing you of the brand.
For those of you who haven't heard of Warby Parker - they are a boutique eyewear site that sell classic designs for prescription users at a snip of the cost who don't compromise on style.
This years April Fool campaign is set to get people talking (as well as design and marketing folk like myself) tweeting away, adding more traffic and discussion about a brand that some will not have previously been aware of.
A step on from the 'Compare the Meerkat' (while possibly inspired by this concept) this strategy holds an extra element of a more plausible reality about it and sells the possibility of the idea through good sharp, product focused design, navigation that gives nothing away, a well-rounded body of explanatory copy which leads you eagerly wanting to know more Has someone actually done it? Can we purchase? Will my dog wear these i wonder?
A quick look at Warby Parkers Annual 2012 report shows the creative minds behind the brand, the infographic engaging its users on a personal level to gain understanding of its employees.
http://www.warbyparker.com/annual-report-2012
Well done Warby Parker - you have me sold. I look forward to next years idea.
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